Reunion Festival

This is a university project where the brief was to create the branding and identity for an imaginary festival of your choice. Background research and target audience evaluation are crucial for creating an impactful brand, so a big chunk of the project time was spent on narrowing that down. 

Reunion Festival is the music festival with bands from "the British Invasion" eras coming together to play. Therefore it was important for the brand to reflect this part of British culture, using British colours and elements from the 60s and 70s Mod era.

For the full design process and outcome, please follow this link.