Schmidt Kitchens Planning Guide

Schmidt is a leading European kitchen brand and has been designing bespoke kitchens for over 80 years. With several styles ranging from rustic to contemporary, their customers have a huge catalogue of quality materials, finishes and colours to choose from.

To make the customers' journey towards their dream kitchen a bit easier, the Schmidt Wimbledon and Tunbridge Wells showrooms wanted to offer them an "Essential Kitchen Planning Guide" which I was asked to design.

Since Schmidt's brand and products are so sleek and innovative, it was important for the brochure design to also reflect these qualities. I decided to go for a contemporary, minimal layout with boxes and straight lines, imitating the shape of the actual kitchens. There was quite a lot of copy to fit into each spread, so to not end up with large, traditional paragraphs I broke up the content into boxes, highlighting the most important parts while also letting the images take the spotlight.