Brand Scotland

Brand Scotland tells the authentic story of Scotland as a bold and positive country, rich in history and heritage but moving forward in a way that is progressive, pioneering and inclusive, by bringing together the collective communications efforts of the Scottish Government and key partners (VisitScotland, Scottish Enterprise, Scottish Development International, Highlands and Islands Enterprise, Universities Scotland, Creative Scotland and Scotland Food & Drink).

My contributions as lead designer for this project:

• Designing a series of whitepapers following Brand Scotland's strict brand guidelines
• Visualising complex data into easily digestible graphs and infographics
• Animating banners for digital campaigns
• Image sourcing and photo retouching
• Communicating with the client and GlobalData's internal editors through each step of the process, implementing any feedback